An innovative startup venture
Strategy that enhances
a transformative journey through the strategic lens of Blue Ocean Strategy, born from insights in my startup and entrepreneurship class
what?
Handy streamlines home services, tackling key
pain points with innovative solutions like simplified categories, multilingual support, conversational AI ensuring seamless experiences for young international adults in Milan.
Sarah’s journey with Handy
why?
In bustling Milan, newcomers, especially young internationals, face daunting tasks daily.
We identified pain points:
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• emergency confusion • booking delays • service constraints • language barriers • slow responses.
the process
research & data collection
design brief
content mapping
Core Competencies & Resources
Non-Clients Framework
S.W.O.T Analysis
Value Proposition Map
Brand Positioning Map Blue Ocean Strategy Canvas Business Model Canvas
Low Fidelity Wireframing
topic selection
secondary research competitive analysis
6 paths framework
ideation & conceptualisation
