Build with Grow | Navigating Product Evolution in a Dynamic Startup Environment
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Industry: LegalTech | B2B SaaS | FinTech | SMB
My Role: Strategy, Visual Identity, UX/UI Design, User Journey Mapping
Project Overview
About Grow
PAG Law, an established startup law firm, wanted to launch Grow - a modern platform that makes professional legal services accessible to founders. The challenge was designing a founder-first solution that could evolve through multiple business pivots while staying user-focused.
We led the complete design process - from strategy and visual identity to UX/UI design and user journey mapping. The platform went through several iterations based on market feedback, ultimately becoming a streamlined solution that bridges expensive traditional law firms and basic DIY legal tools.
We led the complete design process - from strategy and visual identity to UX/UI design and user journey mapping. The platform went through several iterations based on market feedback, ultimately becoming a streamlined solution that bridges expensive traditional law firms and basic DIY legal tools.
The Challenge
Founders need a way to access professional legal services without the complexity and high costs of traditional law firms.
PAG Law wanted to create a modern platform bridging expensive traditional firms and basic DIY legal tools. The challenge was designing a solution that could evolve with rapidly changing business requirements while maintaining founder focus.
PAG Law wanted to create a modern platform bridging expensive traditional firms and basic DIY legal tools. The challenge was designing a solution that could evolve with rapidly changing business requirements while maintaining founder focus.
UX Highlights
Audience: Startup founders & entrepreneurs seeking quick, trustworthy legal help.
Tone: Clean, modern, trustworthy, yet approachable.
Approach:
Tone: Clean, modern, trustworthy, yet approachable.
Approach:
- Clear categorization of services
- Transparent pricing
- Lawyer profiles with credibility markers
The Solution
We designed a founder-first platform combining expert legal guidance with modern, accessible delivery. The solution evolved through multiple iterations, responding to market feedback and business pivots, ultimately creating a streamlined platform that makes professional legal services approachable and actionable.
