PAG Law is a boutique law firm with a strong focus on VC, startups, and cross-border transactions, especially between the US and Latin America.

Goal: Redesign the firm’s digital presence to reflect their expertise, prestige, and modern relevance in venture capital law.
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Challenge: Refresh a traditional law firm image while retaining credibility & sophistication.

Approach:
Clean, editorial-inspired layouts to convey authority and thought leadershipModern but restrained color palette to keep the tone professional and premiumSubtle interactions and animations to add polish without distraction

Audience:
Startup Founders & Entrepreneurs
Venture Capitalists & Investors
Corporate Clients & Legal Counsels
LatAm and US business leaders seeking cross-border expertise
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Simplified navigation to core practice areas and thought leadership
Highlighted cross-border expertise through curated content positioning
Designed for clarity, responsiveness, and trustworthinesss